Where is Asset Integrity Management most in demand?

Asset Integrity Management (AIM) is key for industries that need to keep their assets reliable and safe.

Whether it’s oil and gas, power generation, or manufacturing, the need for AIM services is essential to prevent catastrophic failures, ensure safety, and optimise performance. 

As the global economy evolves, so does the demand for AIM services, with certain regions emerging as hotspots for this critical aspect of asset management.

But where exactly is the demand for AIM highest, particularly in Europe?

Enter Google Trends, a powerful tool that sheds light on the regions where AIM attracts the most attention. 

By analysing search trends related to “asset integrity management” and “AIM asset integrity management,” we can uncover insights into the geographical areas where this discipline is most sought after.

Let’s find out more. 

Why Google? 

As the world’s largest search engine, Google acts as a barometer for public interest and trends. Dominating 91.54% of the global search engine market and processing 5.9 million searches per minute, Google provides a wealth of data.

By analysing search patterns and queries, we can gain valuable insights into the popularity of nearly any topic, making it ideal for determining which countries are searching for AIM the most.

How can we do this? 

SEO digital platforms gather data from search engines like Google to show how popular specific search terms, or keywords, are. They calculate the number of times each keyword is entered into search engines, known as the “search volume.”

This search volume reveals how many people are actively seeking information on a particular topic.

By targeting keywords that indicate users are looking for AIM services in different countries, we can quantify the number of people interested in that service in that particular country.

Asset Integrity Management 

Looking at Google and other keyword search tools, we identified which of our closest neighbours to the UK were searching for AIM services. 

CountryA selection of keywords we foundTotal search volume of keywords 
UKAsset Integrity Management, AIM Asset Integrity Management 140
Sweden Asset Integrity Management, Asset Integrity Management definition 70
Finland Asset Integrity Management, integrated asset management70
Norway Asset Integrity Management, asset integrity management AIM70
PolandAsset Integrity Management, Asset Integrity Management system 70 
Romania Asset Integrity Management70
Denmark Asset Integrity Management, Integrated Asset Management 70
ItalyAsset Integrity Management, Asset Integrity Management system 40
NetherlandsAsset Integrity Management, Asset  Integrity Management system 40
GermanyAsset Integrity Management, Asset  Integrity Management system 30

According to Google, after the UK; Sweden, Finland, Norway, Poland, Romania and Denmark have the most searches for AIM. 

Let’s think some more about this. 

UK leads the way  

Unsurprisingly, regions with significant industrial activity tend to exhibit the highest demand for AIM services. 

Among European countries, the United Kingdom consistently emerges as a hotspot for asset integrity management. With a robust oil and gas sector, extensive power generation facilities, and a thriving manufacturing industry, the need for maintaining asset integrity is clear across various sectors in the UK.


Scandinavian countries, including Norway, Finland, Denmark and Sweden, also rank prominently in the demand for AIM services. Despite their smaller populations, these nations boast significant investments in oil and gas exploration, renewable energy projects, and heavy industries. As sustainability and operational efficiency take centre stage, the role of asset integrity management becomes increasingly vital in ensuring the longevity and performance of infrastructure assets.

Eastern Europe 

Eastern European countries, such as Poland and Romania, are also witnessing a growing demand for AIM services. As these economies continue to modernise and attract investment in infrastructure development, the need to maintain asset integrity becomes a focal point for ensuring operational excellence and regulatory compliance.

Heading south 

Further south, countries like Italy demonstrate a growing interest in asset integrity management. With diverse industrial landscapes encompassing energy, aerospace, automotive, and more, these nations recognise the importance of proactive asset management in enhancing operational reliability and mitigating risks.

Industrial activity 

Following closely behind is Germany, Europe’s industrial powerhouse. Renowned for its engineering prowess and manufacturing excellence, Germany places a premium on asset integrity to uphold its reputation for reliability and quality. As such, industries across Germany actively seek AIM services to safeguard their critical assets and infrastructure.

Beyond individual countries, certain regions within Europe exhibit localised spikes in demand for AIM services. For instance, areas with a high concentration of industrial facilities, such as industrial hubs and petrochemical clusters, often prioritise asset integrity management to mitigate risks associated with ageing infrastructure and harsh operating conditions.

Asset Integrity Management services 

Asset integrity management is crucial for most companies’ operations.

Maximising the value of your assets safely and cost-effectively is the goal.

However, coordinating various outside contractors to arrive at the right time and in the right order can be challenging, often causing delays and extra costs.

This is where NDT Group comes in. 

Our comprehensive Asset Integrity Management (AIM) service can save you money by allowing you to outsource this task to our experienced AIM team. We handle everything, from scheduling maintenance teams and conducting NDT inspections to creating your Fit for Service report.

We work across the world, meaning you can access our world-class services, wherever you are. 

Interested? Contact us today to talk about how our AIM services can benefit you. 

AIM: a universal concern 

Asset Integrity Management is a universal concern for industries worldwide, and Europe is no exception. 

From the bustling industrial centres of the UK and Germany to the emerging markets of Eastern Europe, the demand for AIM services underscores the critical role it plays in safeguarding assets, ensuring safety, and optimising performance. 

As industries evolve and technology advances, the need for proactive asset integrity management will only continue to grow, making it an indispensable aspect of modern asset management practices.

Responsive testing that delivers assurance that your equipment is safe.

Contact us for a quality testing service with a fast report turnaround. We can respond to any challenge.


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